
#IAMDOWNTOWN
Creative Direction • Brand Creation • Campaign Creation • Web Design • Video Direction • Content Creation

Branding, Campaign, Content Creation
#IAMDOWNTOWN is the brand of Downtown Calgary. This concept incorporated web design, social media, content creation and turned into a multi year campaign with various seasonal executions.

Music, Video Direction & Editing
We gave people many reasons to come visit and share their vision of downtown. We even wrote a love song to summer in the city.




Social Media, Events, Out of Home
The new brand came alive all year around. A fully integrated digital campaign with multiple media executions across digital, social and traditional.